Netherlands Amsterdam Amsterdam Museum

Heineken Experience

About

The Heineken Experience in Amsterdam offers an immersive journey into the world of one of the globe's most iconic beers. Housed in Heineken's original 1867 brewery at Stadhouderskade 78, this interactive museum invites visitors to explore the brand's rich history, brewing process, and global impact. The self-guided tour spans four floors, featuring multimedia exhibits, historical artifacts, and hands-on activities that bring the story of Heineken to life. Highlights include the "Brew Your Ride" 4D adventure, where guests can experience the brewing process from the perspective of a beer bottle, and the opportunity to pour the perfect pint. The experience concludes with a tasting session in the Best 'Dam Bar, where visitors can enjoy freshly brewed Heineken. Open daily, the Heineken Experience is a must-visit for beer enthusiasts and those interested in Dutch brewing heritage.

Amsterdam Netherlands

Location

The Heineken Experience is situated at Stadhouderskade 78, 1072 AE Amsterdam, in the lively De Pijp district, just south of the historic city center. Housed in Heineken’s original brewery, this interactive museum is easily accessible via tram and metro, with several stops just around the corner. The location places visitors within walking distance of some of Amsterdam’s most celebrated attractions. The world-renowned Rijksmuseum is less than a ten-minute walk away, offering masterpieces of Dutch art and history. The Van Gogh Museum and Stedelijk Museum, both located on Museumplein, are also nearby, making it easy to combine a visit to the Heineken Experience with a day of cultural exploration. The bustling Albert Cuyp Market, famous for its diverse street food and local products, is just a few blocks away and provides a vibrant taste of local life. For those seeking relaxation, the green expanse of Sarphatipark is close by, while the picturesque canals and trendy cafes of De Pijp offer plenty of options for dining and leisure. This central and dynamic setting makes the Heineken Experience not only a destination in itself but also a convenient starting point for discovering Amsterdam’s rich cultural and social scene.