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Museum of Design Zurich Ausstellungsstrasse

About

The Museum of Design Zurich on Ausstellungsstrasse is one of Europe’s leading institutions for visual culture, housed in a striking 1930s Bauhaus‑inspired building that reflects the museum’s commitment to clarity, function, and modernity. As part of the Zurich University of the Arts, it has long served as a hub for exploring how design shapes everyday life — from typography and advertising to furniture, architecture, and digital media. Inside, visitors encounter a rich mix of permanent and rotating exhibitions. The renowned poster collection, one of the largest in the world, showcases bold Swiss graphic design alongside international classics. The product design galleries highlight iconic objects from Swiss industrial history, including precision tools, household innovations, and examples of the country’s celebrated minimalist aesthetic. Architecture and digital culture exhibitions reveal how design responds to social change, technology, and sustainability. A highlight is the museum’s ability to connect past and present: historic objects are often displayed alongside contemporary prototypes, showing how ideas evolve across decades. With its clean lines, bright interiors, and thoughtful curation, the Museum of Design offers an inspiring look at how creativity and function meet in the objects that shape modern life.

Zürich Switzerland
Museum of Design Zurich Ausstellungsstrasse
Location

The Museum of Design Zurich is located at Ausstellungsstrasse 60 in Zürich’s District 5, in the city’s creative and urban west side. It is one of Switzerland’s leading design museums and focuses on industrial design, graphic design, architecture, and visual communication. The museum is a good stop for visitors interested in modern culture and design, and it is easy to include in a city walk because it sits in a well-connected part of Zürich. The area around it has a more contemporary feel than the old town, which gives the visit a different side of the city. Nearby, you can see the Prime Tower, the Swissmill Tower, and other landmarks of Zürich-West. The main station and the city center are also within reach, so it is easy to combine the museum with Bahnhofstrasse, the old town, or the Swiss National Museum.

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